12inch x 18inch Poster Leonetto Cappiello (9. April 1875 in Livorno, Italy ? 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. Here is an example of advertising for a sewing machine company. There is a border around the image. The image size is correct.